One of the most underrated B2B lead sources is Google Maps. Local businesses listed there have name, address, phone, website, and sometimes email — everything you need for outreach.
Why Google Maps for Lead Gen
- Real businesses with verified locations
- Phone numbers (for SMS/call campaigns)
- Business categories for precise targeting
- Free — no list purchase required
What I Built: MapLead
MapLead is my self-hosted Google Maps scraper. Input a search query and location, it returns a list of businesses with contact data that you can import directly into a cold email campaign.
Target Industries That Work Best
- Dentists, doctors, lawyers (high-value local services)
- Restaurants and hospitality
- Real estate agents
- Home services (plumbers, electricians, HVAC)
- E-commerce stores (found via Google Shopping)
The Full System
- Scrape Google Maps for your niche + location
- Verify emails with EmailVerify
- Import into VisibleMail cold email campaign
- Automated follow-up sequence
- Reply detection and inbox monitoring
Want me to set up a lead gen system for your niche? Get in touch.